Whether you are a hundred percent conscious of it or not, a big part of the potential selling success of your home will depend on its Web presence and Internet audience impact. Studies and surveys among property buyers have revealed that a vast majority of them went to the Internet to browse for possible listings that they would consider touring. With the trends in contemporary society, this trend is not all that surprising. People today are obtaining all sorts of information from online sources all the time, whether it is academic research for school work, looking for user reviews regarding a particular product they are considering buying, or even just collecting everyday recipes or home décor suggestions.
As you sit down with your real estate broker and your home staging team, the impact of online presence and how it can add to the overall impact of your home for sale should be discussed and planned in line with your home staging and marketing efforts. Your online listing must be an excellent representation of your actual property, and complement the marketing plan and the staging design you are trying to achieve.
Below are a few techniques for strengthening your property’s online presence and making it effective and eyecatching enough to grab your potential client’s attention:
- Best quality of photos – If you are not a professional photographer yourself, or not a hundred percent confident of your photography skills, the best thing to do is to let the experts handle this. Professional photography uses aesthetic elements and visual techniques to come up with the best possible captured images of your home for sale. Listen to your Realtor and Home Stager’s opinions regarding which photos would be best for online posting.
- Lighting is crucial – Dark photos already look bad in and of themselves, but they look extra worse on a desktop screen or a mobile phone or tablet. Your house’s online photos will be deal-breaking factors for your clients to judge if your property is one they would considering visiting in person or not, so the competition begins right here. Photos must be well-lit and translate well in different screens.
- Focal point is a must – A focal point will serve as the center of interest in a room or area, “anchors” the theme or design, making it more visually effective and easy for the viewer to see what is being emphasized. The right color and balance embedded in a focal point delivers impact that your potential clients will remember for a long time.